FM Walsh & Associates Inc.

Branding: How Much Is Your Brand Worth?

There is no argument that in today’s economy it is important to differentiate and value a company’s brand. But have you considered how much your brand is worth to your company? The Globe and Mail’s Bryan Borzykowski tells the story of an Ontario based company looking to protect its corporate image at a very high price.

Sean Brophy, the owner of Spaces Self Storage Centres Inc., in Kingston, Ont., has plans to take his company across Canada.  This goal has cost him at least $25,000 to protect his brand name and is more complicated, expensive and challenging than he’d ever considered.  Now Sean finds himself in a bind, trying to determine if there are alternatives to trademarking the brand that could save his business thousands of dollars.

Some experts in trademarking weigh in -  their advice and the full article can be found here.