FM Walsh & Associates Inc.

The Dumbwaiter Pitch!

Just read this marvelous article at Harvard Business Review - ‘Forget Your Elevator Pitch – What’s Your Dumbwaiter Pitch?’ Author Umair Haque argues that a Dumbwaiter Pitch packs more punch than an elevator pitch.

What is a Dumbwaiter pitch?  It’s the one-word description of your business that tells people what you do.  He has some great examples of what doesn’t work.  And some that work extraordinarily well.  Have a read and see what you come up with for your dumbwaiter pitch!