FM Walsh & Associates Inc.

This is Smart Marketing

I went in recently to speak to a group of 20 startup entrepreneurs on Sales Strategy.  One of them definitely knows how to market smart.  She has a company – Design Schooled Kids that  creates stationery for young children that promotes early literacy and the art of letter writing.  Her products are a great tool to inspire kids to practice printing in a creative way and learn good etiquette rules.

Right after the seminar, she emailed me to say thank you and sent me a sample of her product.

This is smart marketing.  Not because she gave me something for free, but because she reached out and started building a relationship with me and gave me a chance  to try her product first-hand.  The result?  She’s just created some great word of mouth – the best marketing tool out there.

Not only did I order some stationery for the daughter of a friend of mine, I also told all my friends with kids about it.  Then I blogged about it – you’re reading about her company right now.

Tracy Sullivan is one smart cookie!