FM Walsh & Associates Inc.

Leaving the Comfort Zone

Successful entrepreneurs constantly step out of their comfort zone.  You know, that artificial and mentally restricting area that sometimes paralyzes us?  As the theory goes, that false sense of security creates inertia. To step out of a comfort zone, you have to experiment with new and different behaviors and then experience the results. You might respond with, “I’ve already tested my comfort zone by making cold calls,” or “I’ve stretched by doing presentations to groups,” or “I raised my rates.”

I think the key is to recognize that every new step leads to another comfort zone; once you’ve raised your rates, where do you go from there? Try different approaches to the dreaded cold call, think of new and creative ways of making concise and memorable presentations, focus on bringing added value to the work you do at little or no expense to yourself.

Planning to achieve goals that make you stretch will release you from the fear of leaving the comfort zone.  How have you jumped out of your comfort zone lately?