FM Walsh & Associates Inc.

Give A Little

In a time when there are numerous companies competing, trying to sell virtually the same product, how does a consumer differentiate and decide which product to purchase? One great way to differentiate your company above and beyond competitors is to give back to the community.  I have two favourite examples of companies that I believe give their image a boost by showing how they give back. Tide offers a program called “Tide Loads of Hope”, and this program supports families affected by disasters by washing the families’ laundry. Nabob is a partner in the Rainforest Alliance, which is concerned with improving biodiversity and the quality of life of local people in the environment where the coffee beans are harvested. Giving back is a great way to attract positive publicity and consumers, so what are you doing to better the communities around you?