FM Walsh & Associates Inc.

Buzzmarketing

One of my all time favourite books is Buzzmarketing by Mark Hughes.  He describes the power of selling products by word of month rather than traditional advertising.  The main function of buzzmarketing is to create a message relating to your product that is so entertaining, newsworthy, and fascinating that viewers will tell more people, and therefore do the marketing for you.

My favorite type of buzzmarketing is to be outrageous; connect your product with an outrageous story or example that will stick in buyers’ minds and allow them to pass the story on to friends.  After reading this book, I find myself analyzing commercials or ads completely differently, I always think to myself “am I going to remember that commercial, is it even worth remembering, would I ever tell anyone about that ad?”