FM Walsh & Associates Inc.

Not All Prospects Are Worth It!

One of the biggest dust bunnies I see in business is hanging onto prospects for too long. A lot of us HATE prospecting – you know who you are!

For a variety of reasons you have decided that prospecting is a horrible task, so you grudgingly find a few prospects or perhaps they stumble across you. However it happens, you hang onto those prospects forever, waiting for them to buy. Because as long as you are focused on waiting for an answer from them, you do not have to find other prospects. Because if you do, and they all buy from you, how will you ever manage all that new business? (I actually had a business owner say that to me.)

STOP! To survive in business today, you must get rid of the clutter of old prospects who are hanging around tying up your time and energy. For every old one you hang onto, you are missing the opportunity to find a customer that is likely to buy from you. Show me a business owner who is not making money and I will show you someone who is doing very little prospecting. Dust off that prospect list – clean off those prospects who are dragging their feet on buying. Focus your time and energy on finding ones who will.