Why Do Some Brands Build Trust & Others Don’t?
Just finished a very interesting book: The Truth About Trust in Business by Vanessa Hall that talks about how to build trust in business. She has a great chapter on building trust in marketing and branding where she outlines the 3 reasons why people come to trust a brand from a marketing perspective:
1. Your brand makes an emotional connection with your customers.
2. Your brand remains relevant and encourages customer interaction. (i.e. you don’t just ignore the emails people send you about why they’re not happy with their customer experience with you.)
3. There is clarity on what your brand stands for and who your target market is. You know who you are marketing to and what messages they want to hear.
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I must go get this book.
It is hard to ‘trust’ anyone these days. It was hard to trust someone with helping me start-up my own business but Heather White is someone (of a a few) that I am learning to trust.
I am striving to ensure that as I start my business I keep these three ‘reasons of trust’ part of my Code! I want women to say “you can trust her, hire her”.
Thanks for the information!