FM Walsh & Associates Inc.

The Powerful Woman

How are you marketing to women – the family member who either buys or influences the purchase of most consumer items?  A recent article on Startup Nation, titled Women Roar! notes that women either buy or influence a purchase 83 percent of the time; more specifically, women account for 92 percent of all vacation choices and 94 percent of all home furnishing purchases.  Not only are women making or influencing the majority of purchases, but women also own many of the businesses.  In the United States alone, there are 10.1 million women-owned businesses, employing 27.5 million Americans.  Although women make up such a huge part of the purchasing group, many companies today either fail to market to women or believe they are only another niche.  To market effectively to women, a brand needs to speak to their heads and hearts.  As women are more naturally inclined to boast about products and services they like, what are you doing to capture this market?  Check out the whole article here!