FM Walsh & Associates Inc.

Small Business Marketing Success

I recently ran a seminar – Small Business Marketing for Women Business Owners. Had a great group of enthusiastic women join me and as always I learned a thing or two. What I notice over and over at these seminars is how often business owners make marketing more complicated than it has to be. They think they have to have big budgets and big brands before they can start marketing their business. Absolutely not!

1. Figure out who your ideal customer is.
2. Figure out where they are located and how to connect with them.
3. Determine what your message is – clearly outline the benefits they are going to get from your product or service.
4. Get out into the market and let these people know about you. You can do this with simply tools such as showing up at networking events for that industry, sending out postcards, or inviting them for a coffee to discuss how you might do business together.

The key to being successful in building your business is to be bold. Stop worrying about how it’s going to turn out and just take action.