FM Walsh & Associates Inc.

PR on a Budget

I found an article in Entrepreneur Magazine that discusses the power of PR, highlighting the fact that credibility makes PR so powerful.  This article, titled 10 Rules for Quick and Easy PR, gives the obvious suggestions such as know your market, show how your product is unique, and use testimonials to your advantage.  My favourite suggestion in this article is to create your own newspaper article or news release and make phone calls to the media outlets to get them running your story/article.  The author suggests to begin the release with a great headline and catchy first paragraph so that journalists can easily work with your material.  I think this is really a great suggestion as it is free PR and also shows potential clients your credibility.  You can read the full article here.