FM Walsh & Associates Inc.

Some Deadly Sins of Marketing Seminar Notes

Here are the notes from my presentation at the Enterprising Moms Network conference on June 13th as promised.  Many thanks to Kelley and her team for organizing another fantastic event!

1.  Not having a marketing plan to follow – it has to be written down with timelines.

2.  Trying a little bit of every marketing tool out there – pick three.

3.  Advertising once in a publication

4. Not understanding the life cycles of your product or service – know when people buy so you can maximize your marketing impact.

5. Assuming the same thing will work forever.  Keep an eye on trends and capitalize on changes in the marketplace.

6.  Trying to market the same message to everyone.  Pick your niche markets and message accordingly.  Be very clear on your USP.

7.  Not understanding the power of word of mouth marketing and how to manage it.

8.  Thinking that marketing is sales, rather than education.