FM Walsh & Associates Inc.

Superb example of niche marketing

I find so many business owners resistant to the idea of choosing niche markets to focus on. They worry that they will miss out on opportunities. But the opposite is true. You have limited time and money so you need to know what niche markets you are focusing on to maximize your revenue potential.

Last week’s Springwise newsletter showcases a company who totally gets the concept of niche marketing – We Shoot Bottles! I think this is a brilliant business model!