FM Walsh & Associates Inc.

Fight Recession with Green

The latest edition of Trend Watchers highlights 12 eco trends that marketers and entrepreneurs can incorporate into business to build clientele and profit.  Suggestions range from eco-frugal to eco-generous, but my favourite is eco-vertising.  Eco-vertising suggests that entrepreneurs should kick traditional advertising in favour of clean and green advertising, such as creating logos out of green grass or using recycled paper for business cards and mail-outs.  As consumers begin to watch for signs of eco-friendly companies, what are you doing to attract customers?