FM Walsh & Associates Inc.

Hot Spot: Pinkberry

I recently spent some time in Southern California, where I found a hip hangout place called Pinkberry.  Pinkberry is a fairly new frozen yogurt parlor that has combined healthy goodness along with great tastes in their treats.  Not only has Pinkberry found a niche market with with multiple types of frozen yogurt, including pomegranate and greentea, and toppings, including coconut and raspberry, but they also make any trip into Pinkberry a personal one; when ordering a frozen yogurt treat, the worker asks your name and then calls your name when your treat is ready. 

Although Pinkberry has limited themselves to a few different products, they are not limited in types of consumers; each time I have visited Pinkberry, I have seen young and old people, as well as surfers or children stopping for an after school treat.  So ask yourself, what can I do to attract a wider range of customers?