FM Walsh & Associates Inc.

Smart Advertising

A few weeks ago I blogged about buzzmarketing, creating advertising that leaves a lasting impression.  The Super Bowl is known for its high-budget and comical commercials that cost $3 million for 30 seconds of air time.  During the Big Game last weekend, the most effective commercial was one by Miller ‘High Life’ Beer.  The ad was only one second long and consisted of a brewery worker  yelling “High-Life!”  This ad, which cost only $100,000 to air, drew some of the biggest laughs and created much inquiry into the product.  This blog is further proof of the ad’s buzzmarketing potential.  Often times, being different is the most effective way to catch attention, and when being different costs less, everyone benefits.