Archive for February, 2009
Hot Spot: Pinkberry
I recently spent some time in Southern California, where I found a hip hangout place called Pinkberry. Pinkberry is a fairly new frozen yogurt parlor that has combined healthy goodness along with great tastes in their treats. Not only has Pinkberry found a niche market with with multiple types of frozen yogurt, including pomegranate and greentea, and toppings, including coconut and raspberry, but they also make any trip into Pinkberry a personal one; when ordering a frozen yogurt treat, the worker asks your name and then calls your name when your treat is ready.
Although Pinkberry has limited themselves to a few different products, they are not limited in types of consumers; each time I have visited Pinkberry, I have seen young and old people, as well as surfers or children stopping for an after school treat. So ask yourself, what can I do to attract a wider range of customers?
It’s All About Perspective
I just came back from a week’s vacation to the usual pile of voicemail, email and mail to deal with. The glow of relaxation started being replaced quickly by feeling overwhelmed and that black thought – “Is it worth going away?”
Then I read in the paper that the backlog at the Delhi High Court in India would take 466 years to clear.
Now I don’t feel overwhelmed in the least. It’s all about perspective!
Overworking?
As I am in the middle of mid-terms at University and working part-time, life is getting pretty busy. It was recently suggested to me that I read “4-Hour Workweek” by Tim Ferriss, and now I’m almost done it! This book has a lesson for everyone – entrepreneurs and students alike, those who continuously work without any play. One concept I found interesting in this book is that you don’t need to be wealthy to live a rich lifestyle, instead, you just need to carve time out for yourself and plan to take a trip or have some relaxing time away; the point is not to build your riches and then spend them, but to have fun along the way.
One aspect that Tim discusses is how to create a selective ignorance, which will create free time, by taking on a ‘low information’ diet. If you are someone who struggles with e-mail overload or are just a workaholic, this book is for you.
Social Media and Job-Hunting
I love this recent post from Marketing Profs titled: Get Wired and Get Hired
It’s all about how you can use social media and online tools to find your next job. In addition to talking about how to use LinkedIn, FaceBook and Twitter for a job search, it mentions some different job boards to look at - Spreadsheet of Sunshine: Who’s Hiring, PR News Online and Indeed.com, How can you resist a site with a name like Spreadsheet of Sunshine? Now, that is good marketing!
Smart Advertising
A few weeks ago I blogged about buzzmarketing, creating advertising that leaves a lasting impression. The Super Bowl is known for its high-budget and comical commercials that cost $3 million for 30 seconds of air time. During the Big Game last weekend, the most effective commercial was one by Miller ‘High Life’ Beer. The ad was only one second long and consisted of a brewery worker yelling “High-Life!” This ad, which cost only $100,000 to air, drew some of the biggest laughs and created much inquiry into the product. This blog is further proof of the ad’s buzzmarketing potential. Often times, being different is the most effective way to catch attention, and when being different costs less, everyone benefits.
