FM Walsh & Associates Inc.

What Is Your Buzz Word?

Everyone knows that buzzwords are crucial to a great sale of a product or service, but are you aware of all the buzzword traps that you fall into?  I’m currently reading the book “Eat This, Not That: The No-Diet Weight Loss Solution!”  Even I fell into the old trick of buying the book because it had the buzzword “weight loss.” 

In one section of this book, the author discusses how food companies put buzzwords on their products to help them sell, such as “all natural” or “less calories”; the mindful buyer will be caught by these buzz words, but will also look at the ingredients to see if the buzzwords are true.  So what is your buzzword to catch consumers?  Just as consumers check food labels to make sure they measure up to what was advertised, buyers of your product or service will inspect your company to see if it stands up to its buzzword.