Archive for January, 2009
What Is Your Buzz Word?
Everyone knows that buzzwords are crucial to a great sale of a product or service, but are you aware of all the buzzword traps that you fall into? I’m currently reading the book “Eat This, Not That: The No-Diet Weight Loss Solution!” Even I fell into the old trick of buying the book because it had the buzzword “weight loss.”
In one section of this book, the author discusses how food companies put buzzwords on their products to help them sell, such as “all natural” or “less calories”; the mindful buyer will be caught by these buzz words, but will also look at the ingredients to see if the buzzwords are true. So what is your buzzword to catch consumers? Just as consumers check food labels to make sure they measure up to what was advertised, buyers of your product or service will inspect your company to see if it stands up to its buzzword.
Need help with your sales and marketing?
Join me at Small Business BC on Friday, January 30th, 2009 where I will be running “Small Business Marketing” from 9AM to noon and “Sales for Small Business” from 1PM to 4PM. You can register here. Just scroll down the page for the information.
Thriving Through the Downturn
At a recent event I met David Greer, who provides tailored, senior-level support to companies needing to accelerate areas of their operation that have plateaued, or who want to tap into high-potential markets. We were talking about all the negative media around the current financial cycle. David likes to be a positive person, so he recently surveyed more than 200 of his entrepreneur friends to ask them for their ideas on how companies can thrive in this economic climate. Then he took their ideas and put them together in the article “Thriving Through the Downturn: Eleven Strategies That Will Make Your Company Boom.” You can view a copy of the article here:http://www.davidgreer.ca/articles/eleven.strategies.to.boom.pdf
Great Marketing and Technology Event in Vancouver
Marketing + Technology = Rebooting Yourself
Join local marketing, sales and communications professionals for an educational overview on how technology will improve your marketing efforts including:
- What Telus found from introducing company wide blogging (social media)
- CBC provides pointers on creating affordable podcasts
- iPhone and Blackberry basics with Rogers Wireless
- Futureshop discusses how to connect home office and entertainment equipment
- Website and security basics from Webnames.ca
- Preview of a new consumer and production website for the movie industry from Movieset.com and more…
Canadian Women in Communication is a national organization dedicated to the advancement of women in the communications sector through strategic networking and targeted professional development. www.cwc-afc.com
WHEN: February 11th, Wednesday 5 – 8 PM, come connect for an evening of networking, Q & A, light evening meal, wine and beer available.
Where: BCIT downtown, 555 Seymour St., Vancouver.
(Underground parking available.)
There is limited seating due to the seminar style format of the evening, so register ASAP.
Event admission includes participation in seminars, a light evening meal and networking, $50.00 members, $60.00 non-members and (limited) $40.00 student tickets. Wine and beer available.
For more information, or to register, please visit the CWC Calendar of Events
Contact: bc@cwc-afc.com
How Do You Know What You Want?
A few months ago I started thinking “am I doing what I really want?” To figure out the answer to this question that so many people wonder, I was encouraged to write in a journal. As I looked back over my journal entries recently, I was really able to pick up on what I wanted to complete now and what I wanted my future to look like. As we begin a new year, it is a great time to really think about what you want in business and work towards clear goals. Life is too short to live without realizing and achieving your goals.
Great New Resource for Women in Business
January 1, 2009 saw the launch of The SheTeam – a group of trail blazing CEOs who want to help you catapult your business to the next level. And I am delighted to be part of this project!
The mandate is to provide free, on demand business coaching for female entrepreneurs. The site contains resources, great blog articles by experts in business development, sales, marketing, personal success and organization, as well as podcasts and book reviews.
Use it to make the 2009 a powerhouse business year for yourself!
