FM Walsh & Associates Inc.

How to Make Your Company Blog Effective

More and more businesses are launching blogs out there.  This week I read a great article by Mack Collier at MarketingProfs (the latest business resource I have on my daily read list) on the Ten Elements Every Company Blog Should Have.

My favourite two elements?  

• Have a strategy for your blog.  What do you want it to accomplish for your business?  Don’t just throw it up there.  Have a direction and focus for your postings.
• Post between 2 and 5 times per week.  Tuesday, Wednesday and Thursday are usually the best days for traffic, so schedule posts to run these days, usually around 10am-noon.

Read about the other 8 elements you need here.