FM Walsh & Associates Inc.

How do you know when it is the right time to turn your website into a marketing and lead generation site?  There is so much technology out there it can be confusing for us “non-techie” entrepreneurs!  Today’s 15 questions come from web marketing expert, Jeff Baker at Open Box Integration .  As Jeff says: “Just attempting to answer these questions gets business thinking in a new way and has them much more prepared to ask the right questions when evaluating and engaging a website company.”

1. Do we know who is coming to our site now and how they’re using it?

 2. Do we know where & why people leave our site now?

3. How have our current customers found out about us? Why did they start to do business with us?

4. Can we express what we do in words that a ten year old would understand?

5. Do we have a clear brand?

6. Do we know our value proposition?

7. How are we different from everyone else out there?

8. How do people find out about us?

9. What keywords do people search on in our industry?

10. What will give prospects that ‘wow’ experience when they come to our site?

11. Do we have already developed marketing materials that can be leveraged on the site?

12. Do we know what call to action has the most impact on our target audience?

13. What would have people think ‘Ah good, I’m in the right place’ immediately when they get to our site?

14. How will we measure the success of our new site?

15. Do we have a good CRM system to track leads through to sales?