Where do your customers find their information online?
Today’s posting is borrowed from The Pursuit Group - loved it so wanted to share it.
“Sure, you know that more and more business executives are turning to online sources as their primary information resource. But what type of online resources do they rely on most? The answers can help you identify important marketing and sales strategies.
A recent study by Bredin Business Information offers insight for companies that serve the small business marketplace. When asked to identify the online resources they use frequently or occasionally to manage or grow their business, here’s how execs at companies with fewer than 500 employees responded:
1. 51% — e-mail newsletters
2. 43% — interactive tools such as online calculators and surveys
3. 28% — community forums
4. 23% — webcasts or webinars
5. 21% — wikis
6. 20% — social networking sites
7. 16% — blogs
8. 14% — RSS feeds
9. 12% — podcasts
Further, when asked where they are most likely to start looking online, 48% said on a search engine, 33% said on “sites I know have good resources” and 19% said on the Web sites of their current vendors.”
CHeck out The Pursuit Group - they have some great articles.
No comments yet. Be the first.
Leave a reply
