Archive for February, 2008
Attracting New Member to Your Organization
You know you need to get out there and network to build visibility and make contacts to grow your business. The challenge is that networking takes time and money and all of us have crazy schedules already. There is nothing more frustrating than joining an organization and finding out that the fit is not a good one. And sometimes you want to go to more than one event before you put your money down!
Enter ‘The Observation Deck’ – the brainchild of Madeline Chapman, with the Orange County Chapter of National Women in Construction. She wants to attract more new members to their chapter so they can realize the benefits of membership for building business success, but she also realized how tight time was for many women. So she has created the Observation Deck – any woman can drop into any NAWIC Orange County meeting at any time and stay for as long or as little as they want. A separate table will be set aside for the Observation Deck and you can check out what the organization is all about without any pressure.
This is a great marketing idea and one you want to consider if you are looking to attract new members to your organization. I hope more groups follow her lead.
Getting People to Read Your Blog
A well-read blog is a great marketing tool and a fun way to write about stuff that you are interested in. The challenge is getting noticed.
I get asked all the time about how to create an effective blog that other people will want to read. Click here to read a great article “27+1 Tips for Building and Maintaining a Blog Audience” by Jarrod Hunt. Easy to understand, it is written for non-techies like me and has already given me a few ideas to act on.
Know Your Audience
Lets get something straight here first and foremost – I am female: I look like a woman and I sound like a woman but yet I have been called Mr. on two separate occasions recently.
The first was an e-mail following up on a booth I visited at CES – the e-mail actually mentioned how much they had enjoyed meeting me!.
The second was in a voice mail left from someone referred to me by a service provider. The person listened (but did not hear) my message and yet still called me Mr. To spare these people the embarrassment I won’t actually mention their names or company (although they probably deserve it for their blatant ignorance) but these occurrences served to remind me how important it is in business to know your customer.
What do you think the chances of me doing business with either of these companies are? I’d say somewhere less than zero. Not only did they offend me from the start but the first had the gall to blatantly lie in their communication (enjoyed meeting me indeed) – it did nothing for their credibility.
This was originally posted in the Out-Smarts blog.
It takes no time to pay a little attention to your customer, prospect or potential client and offending someone will be counteractive to your cause.
So next time you are planning an email or phone campaign or any marketing or sales activity for that matter, give a little thought to your audience:
1. Don’t dare to assume that the recipient is male when they could be female and vice versa. If you’re not sure if someone is male or female then its often best to avoid such a salutation.
2. If you’re not sure of the spelling of a contact’s name then omit it (you should see the collection of incorrect spellings I’ve collected over the years with a name like Mhairi).
3. If in doubt either don’t take the risk or take a little time to do some detective work to find out.
A little attention to detail can go a long way in helping you open the door to business so take heed and take time to know your audience. It will be worth your while.
