FM Walsh & Associates Inc.

In Peruvian culture, life is much simpler. Much of life revolves around the planting and growing cycle for corn – their main food staple. They have a saying: “If it doesn’t grow corn, don’t do it.”
I got to thinking about how that principle also applies to business. To be as successful as possible, you have to always be aware of where you focus your time, your energy and your money. We all have limited amounts of each and those who are most successful in business are masters of focus.

Look at everything you do on a daily basis. If it does not make your business more fertile (i.e. more profitable), if a prospect or a marketing tool does not provide a yield (a return on your investment), if you find yourself doing things that do not nurture you as an entrepreneur, stop doing it.

Running a successful business is like growing a good crop of corn – only focus on those activities that will help you achieve your goal. As for the rest, hire someone else to do it, or (gasp!) just don’t do them at all! Get focused on what you want and then only do things that are going to support those accomplishments.