The latest edition of Make It Business just came out and the whole issue is devoted to retail success, including great articles on how smaller retailers can be successful.
My column points out 3 common mistakes I see retailers, large and small, commit often.
- Making a poor first impression with customers â€“ people make up their mind in 8 seconds about whether they will spend money in your store.
- Believing that you just hang out your shingle and they will come â€“ great merchandise is not enough; you need to build visibility.
- Put all your focus on attracting new customers and ignore existing ones.