FM Walsh & Associates Inc.

One of the biggest challenges facing small business owners is getting PR. In fact, it is such a daunting task that many of them don’t even try. They figure they will just wait until they have a budget big enough to hire a PR consultant. I recently came across a great eBook “PR in Your Pajamas”- written by Elena Verlee, a business coach and PR expert. Although the book is promoted as ‘practical publicity for the time-strapped, cash crunched mom entrepreneur’, this practical guide is a good read for any business owner. Her no-nonsense approach to PR provides valuable advice including practical tips for building a media contact list and 10 key questions you need to ask a reporter. My favourite section of the book is “The Art of Following Up” where she gives specific tips for how to follow up with a reporter without becoming a stalker or sounding like an idiot they would never want to interview! Filled with great quotes from media people and other business owners, this book will definitely jumpstart a few PR ideas for you.