The Curse of Perfectionism
One of the most common mistakes I see women make in business is the need to
make things perfect. Prospects are not called, new market opportunities not
followed up with because “they’re not quite ready”. They still have to
finish the website or make changes to the marketing piece or do more market
research before they can wade in.
News flash: You do not have to be perfect to succeed in business! In
fact, if you insist on perfection, you are almost guaranteed to have a much
lower level of success. What creates results in business is taking
action, not perfection. Sandra Yancey, CEO of eWomen Network, openly talks
about how her business venture nearly went under due to her need for
perfection in the early days. It was only when she stopped focusing on
perfection and got serious about taking action that eWomen took off and is
now the fastest growing network for women in business in North America.
You will make mistakes in business - we all do. That is a fact of life.
Trying to be perfect is an illusion that you will never achieve. It wears
you out, it does not give you any competitive advantage and while you are
trying to get everything ‘perfect’, your competition is out there landing
clients and making money. I challenge you to take action today on something
you have been procrastinating on.
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