Always Have a Plan B
My hard drive crashed last week – in the blink of an eye all my files and email were gone. This could have been a disaster, but it wasn’t. Why? Because I had a Plan B. Everything was fully backed up to an external hard drive so all I suffered was some inconvenience.
I see businesses every day that have no Plan B. Now I’m not saying that you should plan for failure. But do you have only 1 target market? Do you keep chasing prospects for too long? Is a chunk of your revenue coming from 1 large customer? All of these things make your business vulnerable and cost you revenue. Keep your options open and make sure when you’re doing your strategic plan that you include a Plan B.
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