What’s Your Value?
My partner, Chris Flett, asked me to write an article for his column in the Vancouver View magazine so I thought I would share it with you here . The most powerful tool you can give yourself as a business owner is getting clear on your value and what you deliver to the customer. Paint the picture for potential customers of what is in it for them and you will find the sales take care of themselves.
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What a great post. You have a clear vision of what most people can’t see!
Hi Stephanie:
Glad you enjoyed the article. That is the fun part of being a Ghost CEO coach - I get to look at a business objectively and help people understand what value they bring their customers. Once they see it, sales just take off!