FM Walsh & Associates Inc.

Clients come to me because their sales are not where they would like them to be – they want to see higher revenues in their business. They want to attract new customers. And they want me to tell them how. My answer is always the same. How much networking do you do? What do you do on a regular basis to get in front of new prospects?

I did a seminar for a group of graphic designers who were all struggling to grow their businesses. The only networking they did was to attend graphic design conferences – where they met other graphic designers! Like most people, they hated networking.

To grow your business, you have to uncover new opportunities. How do you expect new customers to find you? Networking is one of the most effective ways to find them and to build visibility for your business. It offers you the chance to expand your network. Figure out places where your potential customers hang out, such as:

• Local chamber of commerce
• Industry organizations
• Business networking groups
• Rotary
• Conferences
• Toastmasters

Put together an interesting description of what you do that will encourage people to ask you questions. One businesswoman who is an executive management coach, describes herself as a “corporate instigator”. She leaves every event with 2-3 good contacts and her practice is booming – she even has a wait list for new clients.

Still hate networking? Get over it!