LOOKING AFTER THE BUSINESS RIGHT UNDER YOUR NOSE
Most of the clients I see in my coaching practice want to build their business and their focus is on finding new prospects. Finding new customers is great, but landing a new one takes a lot more time and energy than expanding your business with existing customers.
As business people we are all guilty of overlooking the gold in our existing networks. One of the first things I get clients to do is to look at their existing database to see what opportunities they might have missed out on. It is a simple process. Go through your Outlook, your day timer, your notebooks for the past year or two. Make a list of those people you have not spoken to in a year; see who you want to connect with. Get in touch and remind them of what you are up to – see if there are any opportunities to do business together. Almost every client ends up uncovering some new business.
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This is a simple, yet excellent suggestion.
I was making work for myself finding new business, when the business was already in my back pocket.
As you have indicated, all it took was for me to take the time to list all my exisiting contacts and have a real look at who they were, where they worked, and their potential influence.
A simple call to meet over a coffee or even have a quick phone conversation, generated amazing leads!