ARE YOU A BUTTERFLY CHASER?
A butterfly chaser is a salesperson who will spend time generating leads and then abandon them if they do not make the sale immediately.
This behaviour is costly to your business. Generating a lead and building a relationship with a customer takes time but it does pay off in loyalty and sales.
It can take an average of 4 or more contacts before a sale is made. 46% of people call once and quit. Only 25% contact a prospect twice. Are you quitting on a prospect too soon? Are you letting business go to your competition?
Be quietly persistent and show a clear interest in understanding the customer’s needs and how your product provides a solution to them – you will close the deal more often and your business will grow.
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it’s great to see you have a blog now! never heard the term “butterfly chaser” but it’s good to be reminded of the concept. i’ve had some good experiences with being persistent – but there’s much more persistency i could muster within myself!
It’s always challenging to keep after a potential client or customer – at AHA Creative Strategies (a PR firm) we spend a great deal of our time contacting and following up with media and we never feel intimidated by doing that. It’s our job and we do it very well. Following up three, four, five or six times with a potential client – is much more frightening for some reason. But – after reading Fiona’s comments, I am going to look at business development the same as we do media relations – we know we’ve good the goods! We just need to let the world know about it. Thanks, Fiona!